AWARD-WINNING PARTNERSHIPS

Babble Ride Across Britain (RAB) is the UK’s leading multi-day cycle, attracting 1,000 riders from across the world and raising over £1.25m for charity annually.

Check out the video below:

Ride Across Britain 2022.mp4 from Threshold Sports on Vimeo.

CONNECT TO A HIGHLY VALUABLE DEMOGRAPHIC
YEAR ROUND

The UK cycling market has grown +45% in the last year¹ and our 2021 Ride sold out in a record 5 days. Interest in cycling also continues to soar amongst the senior leadership community, with 25% of FTSE 100 members represented across 600 companies on RAB since 2010.

DIFFERENTIATED CLIENT ENGAGEMENT TAPPING INTO THE CYCLING BOOM

A 9-day event provides unique extended contact time, making it incredibly effective in building relationships. It goes far beyond traditional hospitality and we’ve seen this first hand, reflected by winning Best B2B and Most Effective Use of Mass Participation at the UK Sponsorship Awards ’21.

PROVEN EMPLOYEE ENGAGEMENT AND WELLBEING PLATFORM

Whether it’s attracting new talent, building bonds between colleagues or focusing on your team’s wellbeing, RAB has driven impressive results for previous sponsor Deloitte:

88% said RAB helped them foster closer relationships with colleagues
88% said RAB increased their pride in working for the company
96% of riders felt preparing for RAB improved their overall health

A RANGE OF PARTNERSHIP PACKAGES TO CHOOSE FROM, WITH LIMITED AVAILABILITY

Now’s the chance to be part of the UK’s premier cycling challenge, benefiting from a host of impactful digital and live event partner rights, including a comprehensive marketing campaign and rider places.

Title Partner: Ownership of event with unmissable visibility
Category Partner: Automotive, Wellbeing, Tech or new designation
Stage Sponsor: Regional activation on your chosen leg of RAB
Value in Kind: Free sampling and/or service provision

Click below to find out more about Ride Across Britain and the range of partnership opportunities available.

DON’T JUST TAKE OUR WORD FOR IT! READ FROM PREVIOUS PARTICIPANTS AND CORPORATE LEADERS:

Over 200 Vodafone employees raised a record breaking £1.2mil for charity on RAB, and feedback was the best ever from colleagues regarding any Foundation event.

- Andrew Dunnett, Director, Vodafone Foundation
RAB has united and engaged over 200 customers, suppliers and employees to step outside their comfort zones and raise over £300k for the Outward Bound Trust. An incredible experience that has created life long friendships and a real sense of well being in the organization. #Legacy

- Alistair McAuley, MD UK&I, Dulux
Deloitte RAB was an incredible opportunity for us to bond as a team while raising money for a great cause. The 9 days were some of the toughest of my life, but the support from Threshold was simply incredible.

- Jim Sewell, COO, Alternative Networks